Effective Writing for Corporate Communications - Virtual | School of Marketing | ANA
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Effective Writing for Corporate Communications - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here


  • Participant Outcomes & Expectations (20min)
  • The World’s Greatest or Worst Corporate Video (5min)
  • The State of Corporate Comms (20min)
  • Five-Generation Workplace (5min)
  • Defining the Assignment (15min)
  • Break (10min)
  • Best Business Writing Tips (30min)
  • Rewrite! (25min)
  • 6 Little Words (15min)
  • Break (10min)
  • Delivering a Better Corporate Message (20min)
  • Close (5min)



Instructors

trainer

Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)